Lao Xie on the promotion of niche soft

niche “is the word” Niche “English transliteration, also known as the” niche marketing gap “or” niche marketing “, also called” niche marketing”. Philip · Kotler to define a niche in the “marketing management” for the niche is more narrow to certain groups, this is a small market whose needs are not being well served, or ” based ” to obtain interests;. Marketers usually determine niche market approach is to subdivide the market segments, or to identify a set of differentiated for a specific combination of interests of a few people together.