Some ideas from the Department Store transformation O2O depth

in recent years, due to the impact of traditional industries by the Internet, many companies are making full use of Internet resources is also a record sales history. Take Zhou Dafu for example, the Internet is also an in-depth study of the, Taobao, Jingdong. WeChat reasonable layout, Zhou Dafu in 2013, the financial performance of the electricity supplier increased by 177.7% in 2014, an increase of 50.6%. Zhou Dafu has been trying to O2O, according to this understanding, Zhou Dafu in Wuhan opened the first experimental device stores interactive technology, launched a virtual shop, virtual display, large touch screen – customers can purchase products directly and through the two-dimensional code and intelligent mobile phone payment, and store display pedestrian interaction.