Marketing Day: SnapChat ads, SEO projects & Evidon

first_img[Updated] 5 chatbots to help you analyze ad campaigns right in Slack, Facebook Messenger & Google SheetsJul 27, 2017 by Ginny MarvinChatbots can give you alerts, reports and insights on your digital advertising campaigns. Just ask. Marketing Day: SnapChat ads, SEO projects & EvidonYou are here: Bynder announces free version of its Digital Asset Management (DAM) softwareJul 27, 2017 by Barry LevineCalled Orbit, it offers AI-powered auto-tagging for search and users have up to 100 GB of storage before hitting premium levels. 3 reasons SEO belongs at the beginning of a project, not the endJul 27, 2017 by Nate DameSearch engine optimization (SEO) can sometimes be treated as an afterthought, but columnist Nate Dame outlines how keyword research can be instrumental in planning and developing an effective content calendar. Urge to splurge on predictive? Before you risk buyers’ remorse, apply pragmatic thinking to drive real value, nowJul 27, 2017 by John SteinertBefore you get caught up in the shiny new thing with all the bells and whistles, contributor John Steinert urges you to consider more accessible approaches. They may not be as trendy, but they’ll perform just as well. Content Marketing37 Ways to Rock Your Content, CopybloggerHow Content Influences the Purchasing Process, contentmarketinginstitute.comE-CommerceThe Common Affiliate Marketing Mistake, Practical EcommerceEmail Marketing5 Questions with an Email Expert: Kevin Gaherty of Harte Hanks, Movable Ink BlogHow list management can help drive sales, VerticalResponseMarTechAdobe Auto-Target Aims for Sensei-Fueled ‘One-Click’ Personalization, CMS WireSalesforce Unveils Second Generation of Service Cloud, CMS WireWhat do marketing orgs look like in the martech age? Let’s find out, Chief Marketing TechnologistMobile/Local MarketingHow Local News Publishers Can Score With Proximity Marketing, Street FightStreet Fight Daily: Facebook Thrives While Twitter Dives, Snap Monetizes Placed Acquisition, Street FightWhy Insurance Giant State Farm Approaches Digital Marketing Like a Small Company, Street FightSocial Media10 Rules for Effective Facebook Marketing [Infographic], Social Media ExplorerGrowth Marketing Comes Down to Authentic Social Connections, CMS WireHow Does Pinterest Work? A Pinterest 101, blog.tailwindapp.comHow to Ensure Your Facebook Page Complies With Facebook Terms, Social Media ExaminerWhat Does Amazon Spark Mean For Influencer Marketing?, mediakix.comVideoGoogle Play Music and YouTube Red to merge into single service, EngadgetHow Video Rankings Differ on Google and YouTube [New Study], tubularinsights.comFrom our sponsors: Marketing Day: SnapChat ads, SEO projects & Evidon Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:How to test (and perfect) nearly everything in PPCJul 27, 2017 by Andreas ReiffenColumnist Andreas Reiffen adapts his talk from SMX London 2017 into a handy “how-to” for search marketers looking to improve ad performance through testing. Five things retailers must do this summer to prepare for holiday shoppingJul 27, 2017 by Tom MucklowThe summer months are often a slow time for retailers — which is why it’s the best time to prepare for the busy holiday season. Columnist Tom Mucklow discusses how retailers can use this time to get started on their holiday planning. Sylvan Learning’s CMO says she gains insights by living the ‘mom’ experience every dayJul 27, 2017 by Amy GesenhuesGet to Know: Amy Przywara, Sylvan Learning’s CMO center_img HomeDigital MarketingMarketing Day: SnapChat ads, SEO projects & Evidon Posted on 28th July 2017Digital Marketing FacebookshareTwittertweetGoogle+share Evidon launches ‘first commercial-grade’ GDPR solutionJul 27, 2017 by Barry LevineReplacing its previous compliance platform for the EU Cookie Law, the new version offers single-click or drill-down consents for users of sites and apps. Snapchat’s ad biz has matured but is still a shiny new object for advertisersJul 27, 2017 by Tim PetersonSnapchat’s ad business has matured since the start of 2016, but it has not yet proven itself as a must-buy for most marketers. MarTech Recruiter Erica Seidel & Healthgrades SVP Jay Wilson discuss recruiting the right martech roleJul 27, 2017 by Amy Gesenhues“Inside the Search for the Martech Unicorn” will take attendees through the process Healthgrades used to recruit its new Director of Marketing Technology. 5 ways companies can improve their mobile user experienceJul 27, 2017 by Aaron StroutColumnist Aaron Strout outlines five easy ways businesses can take advantage of existing technology/functionality to improve the customer experience on mobile. 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